An idea is only as strong as the people who believe in it. The Magic Pencil Project aims to bring people's dreams to life, literally.

Every Pencil is a Magic Pencil.

The Magic Pencil is more than just technology. It is an idea. Now with Creative Masters by ICICI Bank , any pencil can bring this idea to life.

This is a pan India art competition that aims at empowering everyone with the potential of The Magic Pencil. All you have to do is log on to and register. Depending on your age group you'll be given a topic with a social, environmental theme.

Draw the change that you'd like to see in your society or even the country. The best few works of art will be auctioned by ICICI Bank and the proceeds will be invested in bringing the art alive, literally.